The Cruelty-free Make-up List

By Carina Borralho

I recently heard one mans’ opinion, that people are only cruel to animals if they are ignorant or misinformed. If this is correct, then it is safe to assume that people who are informed will not be cruel to animals.

I have taken some time to sift through so much of what the internet has to offer on the matter of cruelty-free cosmetics and beauty products, in order to try inform you. I have gone through the comprehensive list on the PETA website, and have cut down the list here to only include the brands that are most popular/common in South Africa.

For the full list, as well as a link to download the Bunny Free app (enables you to search a brand and check its cruelty-free status), click here, or visit the Humane Guide in South Africa.

Brands that DO NOT test on animals 

  • Aesop
  • Africa Organics (The Esse Trust)
  • African Extracts
  • Afterglow Cosmetics
  • Alchemy Oils
  • Aloe Plus
  • Aloe Up
  • Aroma Naturals
  • Beessential
  • Bio-Oil
  • Biologie
  • Body Essence
  • Body Essentials Aromatherapy
  • Body Sense
  • Bodyography
  • BOTANICALS by Cotton On Body
  • Caribbean Tan
  • Charlotte Rhys
  • Dermalogica (Unilever)
  • Dr hauschka
  • Esse Organic Skincare
  • Essence
  • Glo Cosmetics
  • Goddess Cosmetics
  • Good Stuff
  • Happy Me Skincare
  • Inglot
  • L.A. Girl
  • LA Minerals
  • LUSH Cosmetics
  • Lulu & Marula
  • Marc Jacobs Beauty
  • NYX
  • Oxyfresh Worldwide
  • Oh So Heavenly
  • Perfect Glow Sunless
  • ReGenesis (Athena Cosmetics)
  • Ren
  • Smashbox Cosmetics
  • Skoon
  • Sunumbra
  • The Body Shop
  • Urban Decay
  • Warm Earth Cosmetics
  • Wet n Wild
  • YARD Skincare


Brands that DO test on animals, and must be avoided

  • Avon
  • Bobbi Brown
  • Covergirl
  • Estée Lauder
  • Head & Shoulders
  • L’Oréal
  • MAC Cosmetics
  • Mary Kay
  • Maybelline
  • Pantene
  • Revlon
  • TRESemmé


Self-Care Products (tested on animals)

  • Almay
  • Aquafresh
  • Aveeno
  • Caress
  • ChapStick
  • Clean & Clear
  • Coppertone
  • Dove
  • Johnson & Johnson
  • Kiehl’s
  • Listerine
  • Nivea
  • Old Spice
  • Pampers
  • Secret
  • St. Ives
  • Vaseline
  • Vicks


Household Products (tested on animals)

  • Arm & Hammer
  • Clorox
  • Comet
  • Febreze
  • Glade
  • Lysol
  • Tide
  • Windex

You have the power to decide whether you want to endorse animal cruelty or not. It’s as simple as being informed and making the right decision the next time you shop. No amount of (fake) beauty is worth the suffering of another living thing, and if you think it is, then no amount of make-up can make you beautiful. 


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